3 P’s – Pricing, Profit & Perception
Before you go any further, you must know up front. This prerequisite module on the 3P’s is, actually, a pretty long training piece, considering it’s topic. It is probably the most important one of all of our business courses, even though you may not recognize it’s importance right away.
Expect to spend as much as 1.5 to 2 hours completing this course, but know that it’s purpose is to set you on the right path before we begin the “nuts and bolts” of our training. How you perceive overall profits, pricing and customer perceptions will affect most of the decisions you make in your business. So, it’s important to have a good understanding of what you believe in this area of business before we move on to the “meat” of our courses.
Massive Success is the Goal – A.M.P. is the Vehicle to Get You There
I want you to be MASSIVELY successful in your new Amazon business. However, quite frankly, I know that there will be those who are completely capable of building an Amazon business, but whose preconceived notions about business and profit will hold them back from their true potential in this business.
You Must Complete this Module ** FIRST **
This profit and pricing training module is a requirement for those wanting to take advantage of many of our Amazon Mentoring Program (AMP) courses, and you’ll want to complete it quickly so that you can move on to the part where you actually start learning to make money with your online business
A good part of my reward in this process will be watching your success grow and seeing what that does for you and your family. But, realistically, this is also a business for me. I’m hoping that you become a staggeringly successful Amazon seller because then you’ll be happy to pay me for other additional courses I offer, AND you’ll be glad to recommend our mentoring program to others. In order for that to happen it is necessary to have a proper perspective on profit and pricing.
“Proper Perspective” Put Into Perspective
For the record, I am well aware that there are plenty of people who disagree with my perspective on profit and pricing. So, when I say “proper perspective”, what I really mean is, there is really only one perspective on profit that can allow you to be massively successful on Amazon in a truly ethical way that treats customers with respect. That is the “proper” perspective that I am referring to.
If, by the end of this prerequisite course, you still disagree with me on this perspective, that’s fine. Everyone is welcome to their opinion, and your opinion just might be the “right” one. Maybe I’m wrong. Just note that, anything I teach with regards to online sales will come from this perspective and will not be nearly as effective with any other perspective on profit.
Be Ready to Spend a Bit of Time With This One
So, now that we’ve gotten that out of the way, understand that this module is REALLY quite long for an “intro” course and may seem pretty unnecessary to you. I assure you that it is very necessary, and, I sincerely hope that you are able to complete it very soon so that I will have the pleasure of helping you become a massive success selling on Amazon.
Have fun …
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How Much is Too Much Profit?
Pre-conceived notions about ethical profits can seriously hold you back. Let's tackle this one first, since your profit mindset will affect many other business decisions.
Perceptions of Pricing
Pricing is critical to achieving decent profit margins. Understanding how to influence customer PERCEPTIONS regarding pricing is the only way to price your products and/or services appropriately to maximize your profits.
High Margins or High Volume?
Obviously, the "holy grail" would be to have both, but few companies will achieve that. So, for those that don't, which is better and why?
Wrapping Things Up
Let's put a pretty bow on this and call it finished. Just a few parting thoughts on the issue to help solidify this idea.